Re-designing a leader in Healthcare
ROLE
Art Direction
Branding
CLIENT
Optum Healthcare
In 2022, Caremount Healthcare went through a large re-branding effort to merge with the industry giant Optum Healthcare.
Collaborating closely with the talented team at Caremount Medical, I played a key role in crafting the brand's core design and spearheading its re-design. From the initial concept to the final implementation, I worked on every aspect of the project, from creating unique styles to providing art direction for photography. It was an exciting and rewarding experience to be able to contribute my creative vision and help shape the future of this brand.
Various printed materials including brochures, catalogs, and flyers.
Brand guide.
Email campaigns and PowerPoint presentations for brand transitions, new services, and new providers.