I worked with Arla Cheese, a European cheese company looking to expand its presence in the US market. They needed a comprehensive campaign that included TV spots, newspaper ads, and in-store marketing materials such as shelf talkers, posters, and POP displays.

My role in the project was to help adjust the company's branding to fit the US market.

I worked closely with the Advertising Agency to ensure that the revised branding aligned with their overall vision and values while still appealing to the US market. Once the revised branding was established, I designed a variety of marketing materials that reflected the new look and feel. These materials included TV spots, newspaper ads, and in-store marketing materials such as shelf talks and point-of-purchase displays.

The campaign was well-received by the target audience and helped Arla Cheese establish a strong presence in the US market.