Serengeti
ROLE
Art Direction
Branding
CLIENT
Serengeti Co.
I worked with an Istanbul-based clothing company on their branding. I was tasked with creating a whole line of visuals that ranged from letterheads to catalogs to brand books.
I created a comprehensive branding strategy that included logo design, color palettes, typography, and imagery.
Using this strategy as a guide, I designed a wide range of materials to support the brand, including letterheads, business cards, packaging, catalogs, and a brand book. Each piece was carefully crafted to convey the company's unique personality and appeal to its target audience.



