Yale University
ROLE
Design Direction
Ad Campaign
CLIENT
CNC Communications
Yale University is an American private Ivy League research university.
Problem,
was to reach out to millennials and increase program registrations.
solution,
I designed a comprehensive campaign that included posters, brochures, online ads, postcards, billboards, PowerPoint presentations, white papers, and more. My goal was to create a cohesive look and feel that would appeal to the target audience and effectively communicate the benefits of the program.
Through my design, I sought to capture the essence of Yale's prestige and reputation while also making the program accessible and attractive to millennials. I used bold typography, vibrant colors, and engaging visuals to create a design that was both eye-catching and informative.
outcome,
of the campaign was a resounding success. Program registrations increased by 12%, and Yale University awarded us with the next year's campaign. I am proud of the work I did on this project and believe that my design played a significant role in its success.


