I worked with Cooling Guard Mechanical Corp., a well-established company that has been in the industry for over 25 years. They were in need of a brand renewal to stay relevant and competitive.

As a visual designer, I provided design concepts and executed the new brand identity. I conducted research to understand the company's values, target market, and competitors. From there, I created several design concepts that aimed to modernize and refresh the brand while still remaining true to its core identity.

Through collaboration and iteration, we landed on a final design that captured the essence of Cooling Guard's reputation for quality, reliability, and expertise. The new brand identity was implemented across various touchpoints, including the website, business cards, letterheads, and other marketing materials.