Fisch
Role
Design Direction
Brand Design
Packaging Design
Digital Design
Client
Fisch
As a graphic designer, I had the privilege of working on the Fisch project - a new line of healthy fast food products that cater to the conscious individual. The goal was to create a brand identity and packaging design that resonated with health enthusiasts and eco-conscious consumers alike.
To achieve this, I began with an in-depth analysis of the products, ingredients, company values, and target audiences. I studied the unique selling propositions of each product, the nutritional benefits of the ingredients, and the values that Fisch stood for. This helped me to create a design that not only looked great but also communicated the brand's ethos effectively.
Through my design, I sought to showcase Fisch's commitment to the environment, health, and well-being. The packaging design was carefully crafted to appeal to all senses, from the color palette to the typography and imagery used. The result is a product that not only looks great but also feels good to the touch and creates a sense of delight when opened.